The first step is to make a shift. The shift, is the first step in the strategy towards solving problems. Problems, your prospects (potential customers) have. Problems they are willing to pay “you” to solve for them.
By understanding your customer’s problems, their needs and wants, desires and challenges & promoting content that appeals to them, your best sales rep (your website) begins a very intimate and personalized conversation with a qualified group of people, your buyers.
To get to this level of understanding & detail, a strategic mix of customer research, web optimization, conversion studies, social media, and content automation including lead generation and nurturing followed by sales funnel development & alignment with your goals is needed.
HERE’S HOW OUR PROCESS WORKS
Attract the right visitors by focusing on generating and sharing content targeted towards your ideal customers and their interests.
Convert these leads by providing premium content & exchanging that with your visitors contact information.
Close leads into customers by using workflows and implement scoring to nurture and move them through your funnel.
Delight customers by continuing to meet their needs to transform them into champions for your brand.