Category Archives: blog
Video Marketing for Lead Generation : The Complete Guide
As a business owner, your goal is to generate more leads and drive more sales and build a thriving business. As a result, various marketing campaigns are put up to achieve this goal. But did you realize that videos have emerged as one of the most used and most popular content formats for generating …
What Is Google Analytics? – The Beginner’s Guide
If you haven’t heard about Google Analytics or don’t understand what Google Analytics (GA) is, then this guide is for you! Maybe you haven’t installed GA on your website, or you have it installed on your website but doesn’t get concerned about checking the data, this guide is also for you. Considering the …
15 Action Steps That Can Generate Massive Leads for Your Business
No business can survive without leads. If you’re still having challenges with lead generation, maybe you don’t have enough strategies to try your hands on. A study by HubSpot indicates that 65% of businesses struggle with traffic and lead generation. There’s no better way to boost your sales and marketing, other than …
Free Digital Marketing Tools & How To Use Them To Grow Your Business
There are several free marketing tools out there to help you grow your business. You don’t have to spend thousands of dollars. There is a lot you can do for free. This is an overview of those tools and how you can use them. If you want to engage with customers online, use these tools …
What Is A Landing Page and How to Use Them?
If you want to capture more leads and customers, you need landing pages. Landing pages are no longer an option for your online marketing campaigns. The best way to thrive in this competitive business environment is by upgrading your marketing skills and always getting ahead of your competitors. Landing pages will give …
8 Easy Ways to Generate Leads Without Cold Calling
Generating leads is a big challenge for online businesses. According to research, “61% of B2B marketers think generating qualified leads is one of their major challenges.” Cold calling is one of the quickest ways to start reaching out to potential clients. But it may not be as effective as Google Ads, Facebook ads, …
15 Things That Must Be In Your Electronic Press Kit
If you’re ready to generate publicity, increase organic visibility for your local business, and land qualified leads, this is the most detailed guide for you. We’ll show you how to create a press kit that inspires reporters, editors, bloggers, and influencers. They’ll have no other option, other than to promote your story for free. …
Tools for Your PR Tech Stack
You need the right tools to get results in public relations. At Acumen Velocity, we believe that PR should tap into technology and enjoy increased productivity and seamlessly that it brings. Research by Gartner indicates 65% of marketing executives already have plans in place to invest more in marketing technology in the next year. …
How to Use PR to Tell a Story
Storytelling is the hallmark of an effective PR campaign. It doesn’t matter whether you’re pitching the media or running a content marketing campaign, you need to always “show it” rather than just talking about it. The media is tired of receiving boring pitches. You need to take a unique approach and cut through the …
Does your brand speak to the passions of your audience?
People remember stories but struggle with…facts… Picture this, you are sitting in a meeting at 10’ in the morning, you had a good breakfast and got a cup of coffee to help you get through this meeting..would you rather listen to an interesting story or go through a presentation laden with facts and figures …